Marketing campaign takes a whole lot of planning. You will need to invest a lot of time, money, and effort on the effort so it is going to be successful. But most businesses don't have a lot of money and time to think of a campaign. How will you be able to market your business successful with such limitations?
My very best idea always comes up front first, just as yours should - give them access to some"Special Report" which shows them what the most common pitfalls are when designing and planning a new marketing your business with print campaign or strategy; things like sales copy, colors, fonts etc.. Of course, show them how your company can AND WILL fix that issue for them.
It seems obvious but, hey, we must begin somewhere. And I get arguments from people about how it doesn't apply to them or how websites and internet stuff doesn't work.
Your next step is the one that is most important, finding a approach that is successful to distribute the print ads to your target demographics. So I'll share with you a trick I implement to distribute my print 22, for many companies this method will vary. Vast amounts of my clientele are younger and most enjoy their drinks since I am in the business. I would make personal visits to liquor stores that are close to the establishment that I am hosting my event. After speaking with the owner of the liquor store we made an agreement that the shop would put one of my fliers in each bag when a buy would be made by a client. I would throw them to my event like tickets or a tab.
Just like any relationship, the key to success lies in communication. They'll be equipped to provide by communicating your requirements to your printer. You should take some time before you request a quote. Make sure you understand exactly what volume you require. You need to have a firm idea of how the finished product should look. Can it be in black and white or color? Flat or gloss end? What kind of paper should it be printed on? These are simply a few of the questions so that you can communicate with your printing business you need to ask.
Mail - If the choice is to mail and you are a small business, the recommendation is to use the 4.25" x 5.5" due to reduced postage cost, reduced print cost and, hopefully, reduced design cost. Considering the USPO standards, put coupons for specials on the back and an approach we've used many times in the past is to display your company information. Two or one coupons with a lay-out that is pleasing will fit on the back. As the look cheapens we do not advocate putting coupons on the front. Do put a notification that the coupon specials are on the back.
Stick with it, whether it's an aesthetic like a picture or an elaborate design that people will remember and the trick is to find a market for your card. They're more likely to remember and contact you once they have associated your name and a specific aspect. Take every chance to be creative and you are more going to be competitive for the remainder of your professional life.