Business card printing is something that needs to be updated every once in awhile keep making waves and to stay up on the times creatively. You don't want to be the one while your competition coerces your customers with custom business card 24, sitting on the porch. Be sure you're always with the right print marketing materials for the situations. Real estate agents? About postcards and door hangers to go with this. Consultants? Brochures and booklets are just the thing for you!
My suggestion is that the go in with a job in mind, but don't buy till you've taken the time to search. Write the stock numbers down or put them into a holding area on the website, then in a few days or when you have someone looking at your choices with you, then get the picture they have based on what you're producing. Example for cover, crunch and ensure that you get large enough to pay this size with resolution that is sufficient you can decrease resolution to use for website artwork and on marketing your business with print.
Stuff that are offline save your customer time. Some people like to mull things over, and they do not need to do it. By handing them brochures to take home with them, they could make the decision and in their time. Brochures can give more details about your product can point people to your Web site, or may present your clients and new products.
QR is the abbreviation for Quick Response code simply because they are easily readable by QR bar-code readers and camera cellphones. This is another medium to make things easier on the user and get the information in their hands faster.
You still need to distill your USP down to one or two focused sentences get redirected here that clearly and concisely communicate the benefits of your USP to your customers. This statement should leave no question in your customers mind about what you do and what makes you different than your competition.
Mail - If the decision is to mail and you are a small business, the recommendation is to use the 4.25" x 5.5" due to reduced postage cost, reduced printing price and, hopefully, reduced design price. Considering the USPO standards, an approach we have used many times in the past is to display your business information on the front of the postcard and place coupons for specials on the trunk. One or two coupons with a lay-out that is pleasing will fit on the back left under the return address. We don't advocate putting coupons as the look cheapens. Do put a notification on the front that the coupon specials are on the back.
Remember PR is not just for large corporations. You can cultivate relationships although You're unlikely to have the funds for exposure in some of the magazines.